Ticket aggregator Box Office Mojo reports that over the weekend, Marvel’s Thor: The Dark World made $109.4 million in its overseas debut. That appears to be a boon for the God of Thunder and makes me wonder how the film will do, when it opens in the US, this Friday.
The original Thor film had an opening of $65 million and ended up finishing at $181 million domestically. I think the sequel will do even more business for three reasons.
1. The Avengers has since been released. Thor was really an introduction to the character, but I don’t think people really understood him, until they saw him in the context of a larger Marvel Universe.
2. Iron Man 3 and Agents of S.H.I.E.L.D. have both premiered this year and audiences are now comfortable with the Marvel brand. When they hear Marvel, they think that is something they might enjoy.
3. Marvel has done a great job of heavily marketing this film since Iron Man 3 debuted. Word of mouth and anticipation seem to be high.
Plus: More Loki!